Sparex: LAMMA 2023

LAMMA 2023 was the first major outing for Sparex's new brand identity, something I had worked on tirelessly for several months. LAMMA is a major UK Agricultural Machinery & Technology Trade Show held in Birmingham's NEC each year. The design itself featured a 10m long back wall displaying the business offering as well as custom made product podiums which where powder coated to match our brand orange. The team weren't convinced on the heavy black design as it is so far removed from what the business has previously done however their faith in me paid off. The show and stand space was a huge success with many dealers, end users (and competitors) making their way over to compliment Sparex on the stand and their new look.